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Sebi proposes common advertising code for brokers, mutual funds, may allow celebrity endorsements

The Securities and Exchange Board of India (Sebi) has proposed a common advertising code for brokers, mutual funds, and investment advisers to enhance compliance and investor protection. This initiative aims to simplify the regulatory framework and may permit celebrity endorsements, thereby increasing brand visibility. The move is significant as it seeks to create a more uniform advertising regime, ensuring that investors receive consistent and reliable information across different financial products.