ICICI Prudential AMC shares rise another 2% on Day 2. Should you buy, sell or hold?

ICICI AMC shares surged over 2% to an intraday high of Rs 2,645, extending their rally post a strong market debut. Brokerages like PL Capital and Centrum have issued Buy ratings, citing strong performance, superior equity yields, and robust revenue growth. The company's dominant position in equity AUM and expanding PMS/AIF platforms further bolster bullish outlooks.