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UPSCSSCBANKINGSTATE-PSC
Piyush Goyal urges coffee community to focus on origin and quality for global market boost.
Summary
Union Minister Piyush Goyal urged the Indian coffee community to prioritize the origin and quality of their products. This initiative aims to enhance India's global standing in the coffee market, aligning with broader goals of boosting agricultural exports and strengthening 'Brand India'. It signifies the government's focus on value addition and international competitiveness for specific commodities.
Key Points
- 1Union Minister Piyush Goyal addressed the Indian coffee community.
- 2The primary call was to emphasize the 'origin' and 'quality' of coffee products.
- 3The objective is to improve India's 'global standing' in the international coffee market.
- 4This initiative aligns with government efforts to boost agricultural exports from India.
- 5The focus is on enhancing 'Brand India' through value-added products like coffee.
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