IFFK 2025: DJ Ahmet — a crowd-pleasing feature on teenage camaraderie

The screening of the film "DJ Ahmet" at the 30th International Film Festival of Kerala (IFFK) in the World Cinema category is more than just a cinematic event; it represents a significant aspect of India's cultural engagement, soft power, and the role of state governments in promoting arts. Understanding this event requires delving into the background of IFFK, its stakeholders, and its broader implications for India.

The International Film Festival of Kerala (IFFK) is one of India's most prominent film festivals, established in 1996 and organized by the Kerala State Chalachitra Academy on behalf of the Department of Cultural Affairs, Government of Kerala. Its primary objective is to showcase a wide spectrum of the best of world cinema, provide a platform for new Indian and international films, and foster an appreciation for cinematic art among the public. Over three decades, IFFK has grown into a highly respected international event, drawing filmmakers, critics, and cinephiles from across the globe. Its consistent commitment to independent cinema and diverse narratives has carved a niche for it, distinguishing it from other festivals in the country.

The specific event revolves around the screening of "DJ Ahmet," a film from rural North Macedonia, in the World Cinema category. This category is crucial as it offers Indian audiences and filmmakers exposure to diverse narratives, filmmaking styles, and cultural perspectives from around the world. "DJ Ahmet," with its theme of teenage camaraderie, resonates universally and provides a window into the cultural landscape of the Balkan grasslands of North Macedonia, a country not typically in the mainstream of Indian cultural discourse. The protagonist, 15-year-old Ahmet, embodies youthful spirit, making the film accessible and engaging for a wide audience.

Key stakeholders in this event include the Kerala State Chalachitra Academy, which meticulously curates the festival and handles its logistics; the Government of Kerala, providing the necessary patronage and funding, demonstrating its commitment to cultural promotion; the filmmakers and cast of "DJ Ahmet," who gain international exposure; and, crucially, the audience, whose participation sustains the festival's vibrancy. Beyond these, the broader global film community, including critics and distributors, are also stakeholders, as festivals like IFFK serve as vital conduits for global film circulation and recognition.

This event matters significantly for India on multiple fronts. Firstly, it enhances India's "soft power" – its ability to attract and influence through cultural means. By hosting international festivals like IFFK, India projects an image of a culturally vibrant, open, and globally connected nation. This cultural diplomacy strengthens international relations, fostering goodwill and understanding with countries worldwide. Secondly, it provides an invaluable learning ground for the Indian film industry. Exposure to diverse international films inspires Indian filmmakers, technicians, and students, encouraging experimentation and the adoption of global best practices. This cross-cultural exchange can lead to collaborative projects and elevate the quality of Indian cinema on the global stage. Thirdly, such festivals boost cultural tourism, particularly in Kerala, attracting both domestic and international visitors and contributing to the local economy through hospitality, travel, and related services.

From a historical perspective, India has a long tradition of appreciating and producing cinema. The first International Film Festival of India (IFFI) was held in 1952, marking India's early engagement with global cinema. Over the decades, numerous regional festivals have emerged, each contributing to India's rich cinematic tapestry. IFFK, in particular, has become a beacon for meaningful and challenging cinema, reflecting a conscious effort to move beyond commercial mainstream narratives. This aligns with broader governmental policies aimed at preserving and promoting cultural heritage and artistic expression.

Constitutionally, the promotion of arts and culture falls within the ambit of various provisions. While there isn't a specific article for film festivals, **Article 51A(f)**, a Fundamental Duty, mandates citizens "to value and preserve the rich heritage of our composite culture." The government, through its agencies, facilitates this by supporting cultural events. Furthermore, **Article 49** under the Directive Principles of State Policy (DPSP) directs the State to protect monuments and places and objects of national importance, which can be broadly interpreted to include the promotion of cultural institutions and events that contribute to national heritage. The organization of such events by state governments is enabled by entries in the **Seventh Schedule, List II (State List), Entry 33**, which includes "Theatres and dramatic performances; cinemas (subject to the provisions of entry 60 of List I); sports, entertainments and amusements," giving states the legislative competence to manage and fund such cultural endeavors.

Looking ahead, the success of events like IFFK ensures the continued growth of regional film festivals in India, fostering a more decentralized and diverse film culture. It also implies a potential for increased cultural exchange with less-explored regions, opening doors for films from countries like North Macedonia to find audiences and distribution in India. This ongoing cultural dialogue is crucial for India's role as a global cultural hub and for enriching its own artistic landscape. The future will likely see more collaborations, co-productions, and a stronger emphasis on cinema as a tool for international understanding and diplomacy.